As our Digital Strategy Whaler for Europe, Luciana focuses on maximizing clients’ social impact through the use of data. She has been working in different consumer analytics roles in her 13 years of career in the commercial sector. At Whole Whale her role is to make sure nonprofit and social impact organizations can benefit from the strategies and tools usually thought to be available only for larger commercial organizations.

Luciana comes from Argentina, has worked in Spain and is currently living in Germany where she dedicates her free time to volunteer for Sofar Sounds, an organization dedicated to give upcoming musicians the possibility to reach wider audiences in special venues.