Website Optimization

Your website is your most important digital asset. It’s also probably too slow, not accessible, and converting visitors at a fraction of its potential. The average nonprofit website loads in over 4 seconds. Every second beyond 2 costs you roughly 7% of conversions.

Why Optimization Matters

Site speed is a ranking factor, a user experience factor, and a fundraising factor all at once. Accessibility is not just the right thing to do, it is also a legal requirement under ADA.

Conversion optimization means treating your website like the fundraising and engagement tool it is. You don’t need a full site redesign. Most nonprofit websites can see significant improvement from a focused list of changes.