Why Website Optimization matters

Long gone are the days of set-and-forget brochure websites. Nonprofits that invest time into their websites can drive online engagement that turn into real world impact. Learn how to continuously optimize your organization’s website to increase meaningful interactions.

What you’ll learn


  • Understand how to design for behavior
  • Learn SEO basics
  • The importance of A/B testing

Where to start


Great nonprofit websites go beyond informing users to influencing them to take actions. Learn how to convert your site visitors for good with these tips and tricks.

SEO + Content Marketing

Even if you build it, they will not come unless there is good content. Understand how SEO factors into the success of your nonprofit’s site.

Test + measure

Every content and design decision, no matter how good, is just a best guess. Test your assumptions in order to continuously improve your site by A/B testing and using optimization tools.

Get advanced with Whole Whale University

impact hacking udemy cover

Impact Hacking: Digital Strategies for Nonprofits

“Growth hacking” has gotten a lot of talk recently in Silicon Valley. Startups are trying to find the fastest ways to get their products in the hands of users and grow their revenue for investors. As nonprofits, we can adopt this mentality and harness it for good – which is why we are excited to bring you this course on #ImpactHacking.

All website optimization resources